Three Effective Ways to Make Your School Stand Out And Gain New Parents

If you can’t pay money to acquire a new customer, you don’t have a business. If you are relying on free traffic, referral, or other organic channels, then you don’t have a predictable and dependable way to grow your business.

You are simply at the whim of whatever fate drops in your lap. And that my friend is hope marketing. And hope is isn’t a strategy.

In these times, it important that schools provide support for parents through knowledge sharing. This knowledge sharing sessions becomes your content /permission marketing strategy.

  • As a school you can sponsor Business Strategy Sessions for parents

This is focused on helping them master their Businesses, network with parent Business owners and build a school community of business thriving parents. And yours truly, is your enterprise strategy plug. Reach out to me to share more details on how this can be achieved

If you can’t pay money to acquire a new customer, you don’t have a business. If you are relying on free traffic, referral, or other organic channels, then you don’t have a predictable and dependable way to grow your business.

  • On the other hand, schools can also plan parenting sessions for parents and community especially for the young first time parents

Get experienced parenting experts (I expect an average school owner and her teachers with two kids or so and 10 years of marriage to have something to say about parenting). The focus isn’t just the parents but the community. Do this every month and it’ becomes a brand and a strategy for school Growth

In fact, you can even make money from organizing these knowledge sharing sessions. If you think your parents are village people, pls don’t bother yourself, but I guarantee you, this Strategy works every day and everywhere

  • Family Barbeque Evening

This is strictly for 100% paying parents who have paid in full and on time before the date of the Barbeque. This is management by controversy. A lot of them will rise tongues and go on social media ( School’s WhatsApp group, their status) to make noise if you have such kind of parents. But note, it’s free publicity for your brand as you are being mentioned and creating trend. Let me go and sleep, sense will not kill me

I believe in your success

Believe E. Iboyi

Enterprise Strategist/EdupreneurNg

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